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Marketing Work
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DSL Forum's Release 3.0 Showcase
The DSL Forum is pleased to announce the "Relax, You're Connected" Release 3.0 Showcase! The showcase is currently scheduled to be
held at TelcoTV 2008 in Anaheim, California, November 10-13, 2008.
Focused on promoting all the industry leaders who drive and adhere to DSL Forum specifications, the showcase will promote the progress
made and tools available to the industry and especially for service providers to optimize their networks and experience broadband success.
[Participant Opportunities & Benefits] [Participant Information] [Participant Contract]
[Participant Handbook] [Booth Layout] [Press Engagement] [Contacts]
Equipment Placement Opportunities
- $9,000 – IPTV Demonstration (Service Provider) Sponsor – Telco based IPTV offerings displayed on large,
flat-screen televisions. This demonstration would need to be self supporting, and include all components necessary
for the demonstration, such as middleware, STB etc.
- IPTV demonstration in the Home area of the “Relax, You’re Connected” Exhibit
- $6,000 – ADSL2plus, ADSL2plus Bonded, VDSL2 or GPON Network Equipment Sponsor – This section of the Access
area will be a static display of end-to-end network devices that support IP-centric transport and higher speed options.
- Equipment displayed in the Access area of the “Relax, You’re Connected” Exhibit
- $5,000 – TR-69 Adherent Equipment Sponsor – This section of the Home area will be a static display of
qualified home devices that adhere to BroadbandHome specifications including the appropriate Object Model for the
device type (TR-104, 135 or 140).
- Equipment displayed in the Home area of the “Relax, You’re Connected” Exhibit
- $4,100 – Network & Remote Management Software/Tools Sponsor – This section of the Control area will be a
mock NOC station showing tools and software available to provide network visibility of devices online, establish
quality network connections and to show the latest remote management and control capabilities as outlined in TR-69
or WT-134.
- Tools demonstrated in the Control area of the “Relax, You’re Connected” Exhibit
Benefits for the above opportunities will include:
- Product placement or software demonstration display
- Company logo displayed in exhibit booth, as well as three bullet signage describing your product benefits and adherence to specifications
- Company logo and Executive quote displayed on DSL Forum website’s exhibit page
- Company recognition through DSL Forum’s promotion of event via e-mail to over 5,000 individual DSL Forum members, and at all Forum meetings leading up to the event
- Listing in all press alerts and releases
- Opportunity to hand out one (1) page product information page for distribution to attendees (must be approved by DSL Forum)
- Listing in the Passport booklet, to be distributed and utilized by attendees (Ads are available at an additional charge of $500 per page)
Do you have more than one product or device that you want to show? There is a 10% discount per device or sponsorship level for multiple submissions.
Showcase Qualification Guide
*Please note all adherence is self-proclaimed and supported. There will be no staging or Forum pre-qualification associated with this event.
| Areas | Products | Adherence |
| Access |
DSLAM or OLT |
TR-101 | |
| Access |
Broadband Network Gateways |
TR-101 | |
| Control Center |
ACS |
TR-069 | |
| Home |
RG |
TR-069 | |
| Home |
STB |
TR-069, TR-135 | |
| Home |
VoIP |
TR-069, TR-104 | |
| Home |
Storage |
TR-069, TR-140 | |
| Live Demo |
IPTV |
TR-069, TR-135 | |
Additional Promotional Opportunities
- $7,000 – Massage Station Sponsor – The massage station is the reward to attendees who get four (4) member exhibit stamps in their Passport booklet. This area will also include an audio message on BroadbandSuite and the benefits of Release 3.0.
Company logo displayed in massage area of exhibit booth
- Opportunity to hand out giveaways and/or information page (approved by the DSL Forum)
- “Thanks to the sponsorship of…” your company on the audio track that each attendee hears while receiving a massage
- Company logo displayed on DSL Forum website’s exhibit page
- Company recognition through DSL Forum’s promotion of event via e-mail to over 5,000 individual DSL Forum members, and at all Forum meetings leading up to the event
- $7,000 – Press Conference/Theater Area Sponsor
- Company logo displayed in theater area of exhibit booth
- Company logo displayed on DSL Forum website’s exhibit page
- Two 20-minute speaking sessions daily (presentation to be pre-approved by DSL Forum)
- Company recognition during press conference and at all Forum meetings leading up to the event
- Company recognition through DSL Forum’s promotion of event via e-mail to over 5,000 individual DSL Forum members, and at all Forum meetings leading up to the event
- $500 – Passport Advertisement
- One (1) advertisement in Passport booklet, to be distributed and utilized by attendees
- Back cover is an additional $100.
Click here to download a pdf file of the participant opportunities.
Release 3.0 Showcase Participant Contract
- If you are interested in becoming a participant of the Release 3.0 Showcase, please contact Christine Corby at ccorby@dslforum.org.
- Deadline is May 1, 2008. Participants are selected on a first-come, first-serve basis.
Release 3.0 Showcase Participant Handbook - Version 1
Release 3.0 Showcase Launch - PowerPoint Presentation
Current Release 3.0 Showcase Participants!
Control Area:
This section will be a mock NOC station showing network visibility of devices online, network connections and latest
control capabilities.
- Showcase WT-134 related control capabilities
- Showcase TR-069-based RM specifications
Access Area:
This section will be a static display of end-to-end network devices that support IP-centric transport and higher speed options.
- Supports ADSL2plus
- Supports ADSL2plus bonded
- Supports VDSL2
- Supports GPON
Home Area:
This section will include live IPTV demonstrations and a static display of qualified home devices that adhere to BroadbandHome specifications
including the appropriate Object Model for the device type.
- Showcase TR-069
- Showcase TR-135
- Showcase TR-104
- Showcase TR-140
Special Areas:
In addition to the Control, Access & Home areas, the showcase booth will also include the following areas:
- Theater Area: 7 slots available daily for industry oriented presentations
- Massage Station: Builds on the message that service providers can relax - all the tools they need
are right here! To earn a massage, attendees must visit at least 4 member booths to have a DSL Forum
passport stamped. An audio recording on broadband advancements & benefits of Release 3.0 will also be playing.
- Info Counter: Will include a backdrop with DSL Forum member's corporate logos. Informative handouts to
include Industry Resource Guides; Brochures on IPTV, BroadbandHome, Next Generation Network specifications, and
Release 3.0; and 'stress-o-meter' give-away.
The DSL Forum will be hosting a press conference in the booth announcing Release 3.0 and the mid-year IPTV subscriber
data followed by a private tour for press/analysts only. Scripted tours will also be run four
times an hour for all attendees walking through the booth.
Promotion for the showcase will include multiple pre-show media alerts and individual interviews to be scheduled
at the booth, a press release with follow-up, a full-page ad in TelcoTV Show Daily, and bylines targeted for key
publications handed out during the event.
Questions? Please contact Laurie Gonzalez, DSL Forum Marketing Director, at +1.770.761.9300 or laurie@dslforum.org.
To learn more about the BroadbandSuiteTM Release Program, please click here.
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